CROWDFUNDING APP
Functions are created to support new funding methods.
Crowdfunding refers to raising a small amount of money from a large number of people to finance a project, cause or business, generally via the internet.
TI participated in the design process of a startup that wanted to launch a new app in the cloud funding market as a volunteer and carried out the course from research to final design.
This application needs to offer ways for fast funding, and also backers allow them to go ahead with the funding as they want.
My Role
My role in this project was to complete the whole process from research to final design.
What I do
- Conduct Research
- Defining Design Principles
- User Key Value & Scenarios
- Visual & Interaction Design
Design Process
Understand Market trend
I study and research the current trend or market situation. I defined the crowdfunding market as 4 keywords.
First, the market is rapidly growing up. Second, the success of each campaign is decided in a short time, for backers. Third thing, Despite the growing market, the success of the campaign is small and should be supported by a number of backers. Forth, We need to use a way to appeal to the target. After understanding the market, I search the typical Persona for each side.
Set our Persona
Competitive Analysis
I researched the crowdfunding applications in the market and analyzed these. I figured out what's in common across all applications. I found that most of them were using Facebook's existing data, and used a number of social networks as a way of promoting it.
Learning from research
What is the identity that our crowdfunding app, which is entering a new market, has to take with? By analyzing results, I drew a diagram to sort out my Insight and Solution. From a point of creator view, the purpose is to make high-performing campaigns and to make maximized participation in the backer side. For achieving for these purposes, For creator, our application supports campaign ROI enhanced tool. For example, the best projects suggestion for references, project templates per category based on our internal collected data.
The current real target for crowdfunding is the innovator group. But, to succeed in this market, the pie in the user group must be expanded. The target user range must be increased from the Innovator to the Earl majority group. In order to do this, each target needs to understand the needs of its users and map out a strategy. For increasing the innovator group, my solution is to make an interactive communication channel with the creator because they are active participants. And For enhancing early adopters’ reaction rate, we display highly curated suggestions with interests.
In order to increase our user group, we need to increase target group to Early Majority, but I think using an existing platform, we can recommend similar products in the rocket place when users view the products they want in online-market will be a good way to attract their curiosity and get them into the app.
Cloud information
- Cloud usage, Storage, Downloaded status, Detail settings
Synced contents
- Calendar, Contacts saved in Samsung account, Samsung Internet browser, Samsung Keyboard data
Backup and restored contents
- Calendar, Contacts saved in Device and SIM, Call logs, Home Screen Layout, Apps, Device Settings
, Messages, Files
Build User Journey
The finished design
Learn from the project
Here are some key features, which I suggest to quickly reach the funding goals : The creator side has to get some functions that support planning & designing high-performing campaigns that introduce their projects. On the backer side, it maximizes participation in funding by exposing projects that are highly related to interests to expand the base of the backer side with the early-majority segment beyond the innovator. Also, during the funding period, I suggest the Live Chat function, which enables vivid interactive communication between the creator and potential backers, to maximize the efficiency of the process of explaining the project.